The Exhibitors that you upload through the Exhibitor Center will have access to the Lead Retrieval tool. If you have multiple representatives per exhibitor you can add the others as Booth Staff in the Exhibitor Center. The Primary Contact can also add in Booth Staff from the app.
For Sponsors, you can simply add them to your Attendee list and categorize them as 'Sponsor' to give them access to the tool.
P.S. In case this didn't fully answer your question or want to see a live demo or ask live Q&A, join our Exhibitors and Sponsors Whova Academy! We host a live session covering the Exhibitors and Sponsors every Wednesday at either 9AM or 1PM Pacific Time.
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